Infiniti had a strong presence at the 2015 Dubai International Motor Show. Auto executives from Kuwait were hosted by Infiniti to take a look at the Infiniti lineup, and discuss the future of the Infiniti brand in the Middle East.
Taking centre stage at the event was the Q30, Infiniti's newest addition to its lineup and the most recent emanation of Infiniti's design language. Along with the Q30, Infiniti showcased the Q60 concept, the halo model for Infiniti's design language. Another exciting part of Infiniti's showcase was a welcoming of the Infiniti QX50 LWB.
Executives from high profiled fleet businesses in Kuwait were excited to see the Q30 and QX50 LWB coming to the market in order to expand the premium compact segment and give options to growing youth demands and their interest in distinctive product choices.
The Middle East is a quickly growing premium car market, and as such, premium brands are devoting more time to the region. For example, Cadillac debuted its brand new XT5 crossover in Dubai late last year. I'd expect more debuts and media attention to auto shows and the Middle East market generally in the future.