Rumor has it that Infiniti will be ditching its Infiniti Performance Line (IPL), and replacing it with a new Eau Rouge performance range. IPL was launched in 2010 with the goal of eventually rivaling brands like BMW's M and Mercedes-Benz's AMG. Obviously, that did not happen.
The Eau Rouge name was introduced at the 2014 Detroit Auto Show with a high-performance version of the Q50 sedan.
At the moment it seems like Infinit doesn't quite know what it is doing with either brand though. There are no firm plans for the first Eau Rouge vehicle, and vice president of Infiniti Americas Michael Bartsch admits that the company doesn't really know what to do with the IPL brand.
Let's hope that if Infiniti is trying for a performance brand again that it does a better job than it did with IPL.