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Rumor has it that Infiniti will be ditching its Infiniti Performance Line (IPL), and replacing it with a new Eau Rouge performance range. IPL was launched in 2010 with the goal of eventually rivaling brands like BMW's M and Mercedes-Benz's AMG. Obviously, that did not happen.

The Eau Rouge name was introduced at the 2014 Detroit Auto Show with a high-performance version of the Q50 sedan.

At the moment it seems like Infinit doesn't quite know what it is doing with either brand though. There are no firm plans for the first Eau Rouge vehicle, and vice president of Infiniti Americas Michael Bartsch admits that the company doesn't really know what to do with the IPL brand.

Let's hope that if Infiniti is trying for a performance brand again that it does a better job than it did with IPL.
 

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Are they going to shorten it to "ER" or something? not that that is much better. That makes it sound like it has something to do with an emergency room.

I don't even really get why they are starting their performance brand over again. Why not just focus more on IPl since it already exists (and has a better name.)
 

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keep in mind Eau Rouge is a FAMOUS high speed bend at Spa Francorchamps, its supposed to signify the grwoth they've made from their tie in with RBR F1. Its simply branding by association, they cant extrapolate the strategy without looking gimmicky.

 

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Fast Forward 7 years -

Looks like " Red Sport " is thew lingo for the highest level of performance these days for INFINITI

Looking ahead " Monograph " looks to be the lingo for the Luxury line of SUVs forthcoming

INFINITI launched in 1989 ~ regardless of marketing names ~ at least they're still with us here in the US as we enjoy our NISSAN DELUXE brand's 22 year heritage . . .
 
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